Chief Mar­vel edi­tor, Joe Que­sada, has answered some more ques­tion on the reg­u­lar Cup ‘O Joe col­umn, this time per­tain­ing to Thor and Iron Man 2.

On Thor

Que­sada talks with great pas­sion about Branagh and Kevin Feige’s cre­ative part­ner­ship, and the delight it was to watch them explore the Thor ideas and mythol­ogy. His approach to the Thor fran­chise is Shake­spearean, explain­ing emo­tions between char­ac­ters in each scene, their moti­va­tion and how it relates to the movie’s plot.

Char­ac­ter devel­op­ment looks like it shall play a sig­nif­i­cant part in the Thor adap­ta­tion, Que­sada describes this qual­ity as “quin­tes­sen­tial” in cre­at­ing a Mar­vel movie. There are capes and big ham­mers, but, “It’s about what makes char­ac­ters tick”. And Que­sada adds, “there’s rea­sons and moti­va­tions for him to hit peo­ple with his ham­mer… hard!”

When it comes to mar­ket­ing Thor, it’s all about rais­ing aware­ness before the movie’s release. Sim­i­lar to the Iron Man approach, Thor’s char­ac­ter shall be intro­duced to kids through ani­ma­tion, in par­tic­u­lar in “Super Hero Squad” and “Avengers Animated”.

On Iron Man 2

Que­sada describes Favreau as intense and cere­bral, and is again happy to relay the director’s under­stand­ing and pas­sion for the Tony Stark char­ac­ter, “Why put on the suit?”. Favreau’s approach is about hav­ing the world’s most pow­er­ful weapon and mak­ing the story big­ger, all the while keep­ing it “stream­lined” and ulti­mately main­tain­ing that much needed rel­e­vance at the per­sonal level.