Chief Marvel editor, Joe Quesada, has answered some more question on the regular Cup ‘O Joe column, this time pertaining to Thor and Iron Man 2.
Quesada talks with great passion about Branagh and Kevin Feige’s creative partnership, and the delight it was to watch them explore the Thor ideas and mythology. His approach to the Thor franchise is Shakespearean, explaining emotions between characters in each scene, their motivation and how it relates to the movie’s plot.
Character development looks like it shall play a significant part in the Thor adaptation, Quesada describes this quality as “quintessential” in creating a Marvel movie. There are capes and big hammers, but, “It’s about what makes characters tick”. And Quesada adds, “there’s reasons and motivations for him to hit people with his hammer… hard!”
When it comes to marketing Thor, it’s all about raising awareness before the movie’s release. Similar to the Iron Man approach, Thor’s character shall be introduced to kids through animation, in particular in “Super Hero Squad” and “Avengers Animated”.
On Iron Man 2
Quesada describes Favreau as intense and cerebral, and is again happy to relay the director’s understanding and passion for the Tony Stark character, “Why put on the suit?”. Favreau’s approach is about having the world’s most powerful weapon and making the story bigger, all the while keeping it “streamlined” and ultimately maintaining that much needed relevance at the personal level.