« Previous Entries
Alternate Reality Branding have a page and three videos surmising 42 Entertainment’s 2008 activities, specifically the Dark Knight Why So Serious viral marketing campaign.
Highlights include over 10M unique participants across 75 different countries through ‘eventizing’ the web, for instance the use of cell phones ringing from within cakes in Bakery stores. All in all it kept The Dark Knight in the news and alive and well on the internet for over a year, leading up to the July ’08 release.
Campaign Overview Video
Comic-con Event Video
Harvey Dent campaign video
Found via /Film and FSR
Nick wrote in with this excellent piece of Fan art showing an (old) Oscar poster cleverly defaced by the Joker, created by joshmc at the Fan Art Exhibit.
Warner Brothers have launched a Dark Knight ‘For Your Consideration’ website as we approach the awards season. The site also features a free download of the Dark Knight screenplay and a list of upcoming screenings.
In other news, the mayor of Batman, a small town in Turkey, is looking to sue the film makers for using the name of their town without permission. Shouldn’t matter really, considering The Dark Knight is currently sitting at almost $997m worldwide, and about to step into the members only billion dollar club.
(Also, did you know, apparently The Dark Knight has broken some records! Maybe even the one for blu-ray sales!)
Csam Cram has been in touch to tell us of Comcast’s latest Dark Knight promotion, an online flash game featuring the Batpod and Joker trucks throwing explosives, entitled “Gotham City Street Chase”:
MSN have released a special Dark Knight website, similar to the Comcast and Verizon ones, with downloads, wallpapers, trailers and synopsis, nothing too fancy here though there are some lovely new Wallpapers to check out:
« Previous Entries