Alternate Reality Branding have a page and three videos surmising 42 Entertainment’s 2008 activities, specifically the Dark Knight Why So Serious viral marketing campaign.
Highlights include over 10M unique participants across 75 different countries through ‘eventizing’ the web, for instance the use of cell phones ringing from within cakes in Bakery stores. All in all it kept The Dark Knight in the news and alive and well on the internet for over a year, leading up to the July ’08 release.
Comments 2 Responses to “42 Entertainment’s Why So Serious Campaign”
saludoss. My blog is campaigning for the return of the joker, I hope to review my blog and I hope your support.
What’s your blog? I’ll promote it too.
Khaos…