Movie Chronicles » The Dark Knight

42 Entertainment’s Why So Serious Campaign March 5th, 2009

Alter­nate Real­ity Brand­ing have a page and three videos sur­mis­ing 42 Entertainment’s 2008 activ­i­ties, specif­i­cally the Dark Knight Why So Seri­ous viral mar­ket­ing campaign.

High­lights include over 10M unique par­tic­i­pants across 75 dif­fer­ent coun­tries through ‘even­tiz­ing’ the web, for instance the use of cell phones ring­ing from within cakes in Bak­ery stores. All in all it kept The Dark Knight in the news and alive and well on the inter­net for over a year, lead­ing up to the July ’08 release.

Cam­paign Overview Video

Comic-con Event Video

Har­vey Dent cam­paign video

Found via /Film and FSR

Comments 2 Responses to “42 Entertainment’s Why So Serious Campaign”

Hel­lion March 6th, 2009

salu­doss. My blog is cam­paign­ing for the return of the joker, I hope to review my blog and I hope your support.

Batgirl567 March 10th, 2009

What’s your blog? I’ll pro­mote it too.