Can’t say we didn’t see this one coming. Nikki Finke has the scoop on the sales numbers,
I just heard that Warner Bros’ Batman Blu-ray discs alone sold 600,000 copies on Tuesday, the first day of release. By contrast, Marvel/Paramount’s Iron Man sold 250,000 Blu-ray discs when it premiered on September 30th and ended up selling 400,000 Blu-ray units in its first week. But wait til you see what The Dark Knight sold in both formats, standard def and hi-def: 3 million copies bought by customers in the U.S., Canada and the UK on its first day in stores. That’s 3x the norm.
Reuters have the latest update on the DVD and Blu-ray sales, stating that more than 10 million units have been shifted:
Sales of the DVD, starring Christian Bale as Batman and the late Heath Ledger as the villainous Joker, totaled more than 10 million units worldwide since its December 9 release and are expected to remain strong throughout the holiday season, Time Warner Inc’s Warner Bros movie studio said. Ten million units translate into an estimated $175 million in revenues, according to Home Media Magazine Market Research.
The best selling DVD of all time is “Finding Nemo” with over 60m units sold.