So, yes­ter­day evening the Why So Seri­ous viral mar­ket­ing cam­paign that we have been par­tic­i­pat­ing in as of late came to its con­clu­sion by unveil­ing The Dark Knight teaser poster.

This post is a catch-up entry to fill in the gaps between the “step right up” chal­lenge and the release of the poster. My last post revealed a num­ber of scary cud­dly toys with loca­tions pinned to their bel­lies, at each of these loca­tions was a bak­ery with a cake, inside of which was an evi­dence bag con­tain­ing a phone, a joker card and a note. When each cake was grabbed, the bear was removed and we all came one step closer to hit­ting the bell.

Here are some more pic­tures of the cakes via our friends at Hol­ly­wood Chicago:

When all of these cakes were dis­cov­ered, hit­ting the bell won the prize… and click­ing through lead you to an evi­dence page with two joker cards:

Each of the cards is a link, the left card takes you to the poster page, which we have all seen by now. The right takes you to a sign up page for what looks to be some pre­view screen­ings in IMAX cin­e­mas across the coun­try — the pro­logue perhaps?

And here’s a pic­ture of the ticket via Hol­ly­wood Chicago: