Update: Bat­sean has been to the bak­ery to get his cake…

The note says:

“Wow, you really took the cake! Now, put the icing on it: call (phone num­ber) imme­di­ately from this phone and THIS PHONE ONLY. Do NOT give this phone num­ber to any­one else.

Let’s hope your fel­low goons come through as well as you. Once all the lay­ers are in place, you’ll all get your just desserts. I’m a man of my word”

Step Right Up

The count­down on the lat­est why so seri­ous viral mar­ket­ing puz­zle has come to an end, and revealed the final challenge.

www​.whysose​ri​ous​.com/​s​t​e​p​r​i​g​h​t​up/

Hang­ing from the stall in front of you are, as of now, 6 cud­dly toys, although not at all cute. Each of them has a loca­tion pinned on, a loca­tion that, by instruc­tion, you must travel to and not call.

The instruc­tions also ask you to go under the name “Robin Banks” (aka Rob­bing Banks) at each of these places, with “One per loca­tion, first come, first served”. It seems that each of these is a bak­ery store, with the prize being some­sort of bak­ery delight with an attached phone num­ber. Some of the bears are already start­ing to dis­ap­pear, and with each new dis­cov­ery the mal­let on the left hits a lit­tle harder.

Hit­ting the base of the machine used to invoke a pathet­i­cally small rise of the weight, not even enough to light the first level.