Movie Chronicles » The Dark Knight

Why So Serious

« Previous Entries

Next Entries »

Acme Security Systems “Delos” April 1st, 2008

The Clown Travel Agency prize has been unveiled, it is a link to Acme Secu­rity Sys­tems, a page with the descrip­tion of “delos”:


The aim is to deac­ti­vate a par­tic­u­lar secu­rity sys­tem, and the pass­word is “Nee­dle”.

Enter­ing your tele­phone leads them to call you with an auto­mated mes­sage, on answer­ing you need to clearly state “Nee­dle” as the pass­word. Say­ing “Hello” fails the pass­word check. You’ll then be greeted by a fel­low (Gor­don) from Gotham Police Depart­ment stat­ing that your iden­tity has been cap­tured and that you “work for us now”. It is a very excit­ing and inter­est­ing phone call if you get it to go through.

Mean­ings to the num­bers in the Iden­tity Cap­tured image — they are charges:
156.05 Unau­tho­rized use of a com­puter.
156.10 Com­puter tres­pass.
156.27 Com­puter tam­per­ing in the first degree.
156.35 Crim­i­nal pos­ses­sion of com­puter related mate­r­ial.
(thanks gilga)

Down­load Audio Record­ing of the Phone Call

(thanks to BANEpark­our)

Tele­phone Transcript:

Woman: Hello, this is the Acme Secu­rity Sys­tems voice print iden­ti­fi­ca­tion sys­tem, please say the pass­word clearly.

Caller: NEEDLE

Gor­don: This is Jim Gor­don, major crimes, Gotham Police Depart­ment. Not the voice you were expect­ing… huh? We have your name. We have your num­ber. We have your computer’s IP address. So what I’m say­ing is, we have you. Con­sider your­self the Gotham Police Department’s newest recruit. You see, this works one of two ways, either you’re going to jail for con­spir­acy in a crim­i­nal enter­prise, or, you’ll work for me. We’ll be in touch. Oh, have a great day!

Clown Travel Agency — The Hunt is On April 1st, 2008

All pack­ages have been uncov­ered! Now time to head over to Acme Secu­rity Sys­tems or con­tinue fol­low­ing our coverage

As expected, The Clown Travel Agency viral puz­zle has come online — this time they have gone inter­na­tional. By click­ing on the manilla enve­lope (donned with the text “Proud Mother” in the bot­tom right) a sheet of loca­tions is revealed — from Paris to Sao Paolo. At each of these loca­tions is a package.

The text reads:

“Ready to have a ball?
A spe­cial bag of fun awaits the first to claim it. But you bet­ter strike fast, there’s no time to spare

The mes­sage hints at the sport of Ten Pin Bowl­ing, and this mes­sage from Alex at SHH con­firms that:

I con­tacted the Tavi­s­tock Hotel, but I was too late, how­ever they gave me some info on the pack­age. Some­one col­lected it and inside was a bowl­ing ball, and a nifty smart mobile phone. On the ball was a mobile phone num­ber etched on it. He rang the num­ber apa­prently and was told they now knew who he was and to await fur­ther instructions.

The folks over at SHH and Omelette have posted their pic­tures of the packages.

The note that came with it reads:

“Nice work, clown! Now call the num­ber on the ball imme­di­ately, from this phone and THIS PHONE ONLY. Don’t give this num­ber to any­one else, or I’ll know.

Hope­fully, your cohorts will be in the same league as you, because once all your points are racked up, I’ll give you all some­thing that will really bowl you over…”

A bowl­ing ball, a joker card, a phone, a mes­sage and a bag for the lot.

Clown Travel Agency March 30th, 2008

The game is online, click this link to fol­low it as it unfolds

Here’s the new Joker viral web­site we’ve been wait­ing for — now we await the fool’s day puz­zles:

Clown Travel Agency

Thanks Agent ONeal

(this comes from the ana­gram we posted earlier)

Joker cell phones are ringing January 14th, 2008

Remem­ber those delights we dis­cov­ered in the Bak­eries? — the attached cell phone, clues, joker cards, etc? Well that phone has become active again, send­ing out creepy texts from the Joker to his newly recruited gang of cake eaters. The brand spank­ing new Hol­ly­wood Chicago received this in the mail:

I have the cell phone and I just got a text mes­sage from the Joker today from humanresources@​whysoserious.​com. Here’s what it said:

“You still out there, clown? Reply and let me know.”

I replied “yes” and I got another response:

“See you found my lit­tle mes­sage. So do you think you have what it takes to be a part of my cir­cle of friends? Are you a back­stab­bing, self…”

Then the mes­sage gets cut off. Oth­ers I have talked to with the phone have said the same thing. I am sure this is an auto­mated response.

I replied back “yes” to the last text and I am wait­ing to see what hap­pens. I will keep you updated!

~ Vlkers54

 *fin­gers crossed*

Why So Serious Catch Up and Screenings December 5th, 2007

So, yes­ter­day evening the Why So Seri­ous viral mar­ket­ing cam­paign that we have been par­tic­i­pat­ing in as of late came to its con­clu­sion by unveil­ing The Dark Knight teaser poster.

This post is a catch-up entry to fill in the gaps between the “step right up” chal­lenge and the release of the poster. My last post revealed a num­ber of scary cud­dly toys with loca­tions pinned to their bel­lies, at each of these loca­tions was a bak­ery with a cake, inside of which was an evi­dence bag con­tain­ing a phone, a joker card and a note. When each cake was grabbed, the bear was removed and we all came one step closer to hit­ting the bell.

Here are some more pic­tures of the cakes via our friends at Hol­ly­wood Chicago:

Step Right Up Cake


Why So Serious Cake Evidence


Joker Card and Phone in the cake

When all of these cakes were dis­cov­ered, hit­ting the bell won the prize… and click­ing through lead you to an evi­dence page with two joker cards:

Each of the cards is a link, the left card takes you to the poster page, which we have all seen by now. The right takes you to a sign up page for what looks to be some pre­view screen­ings in IMAX cin­e­mas across the coun­try — the pro­logue perhaps?

And here’s a pic­ture of the ticket via Hol­ly­wood Chicago:

Why So Serious Preview Screening Event Ticket

Step Right Up Countdown Challenge December 4th, 2007

Update: Bat­sean has been to the bak­ery to get his cake…

Dark Knight Cake

Dark Knight Insides of Cake

The Evidence in the Cake

The note says:

Wow, you really took the cake! Now, put the icing on it: call (phone num­ber) imme­di­ately from this phone and THIS PHONE ONLY. Do NOT give this phone num­ber to any­one else.

Let’s hope your fel­low goons come through as well as you. Once all the lay­ers are in place, you’ll all get your just desserts. I’m a man of my word

Step Right Up

The count­down on the lat­est why so seri­ous viral mar­ket­ing puz­zle has come to an end, and revealed the final challenge.


Hang­ing from the stall in front of you are, as of now, 6 cud­dly toys, although not at all cute. Each of them has a loca­tion pinned on, a loca­tion that, by instruc­tion, you must travel to and not call.

The Cuddly Toys and Locations

Why So Serious Bears

The instruc­tions also ask you to go under the name “Robin Banks” (aka Rob­bing Banks) at each of these places, with “One per loca­tion, first come, first served”. It seems that each of these is a bak­ery store, with the prize being some­sort of bak­ery delight with an attached phone num­ber. Some of the bears are already start­ing to dis­ap­pear, and with each new dis­cov­ery the mal­let on the left hits a lit­tle harder.

Hit­ting the base of the machine used to invoke a pathet­i­cally small rise of the weight, not even enough to light the first level.

Why So Serious — Step Right Up December 4th, 2007

EDIT: Chal­lenge unveiled.

Via Hol­ly­wood Chicago:

humanresources@​whysoserious.​com has sent out a new WhySoSe​ri​ous​.com
mes­sage and code for “The Dark Knight” viral marketing:

Heads up, clown! Tomor­row means that there’s one last shifty step left in the inter­view process: Arwoeuf­gryo

By mov­ing each let­ter one to the right on a QWERTY key­board, the word “steprightup” is spelled.

This led to a new WhySoSe​ri​ous​.com page at the URL www​.whysose​ri​ous​.com/​s​t​e​p​r​i​g​h​tup with a count­down to 12 p.m. EST on Dec. 4 along with a stuffed mon­key with an exposed stom­ach.

Betty’s Stakeout and Out of Time December 1st, 2007

EDIT: The feed is now up (pass­word and login details below), with a two minute audio clip from inside Betty’s Pie House. This is a must listen.

As we turn the cor­ner into the cold and bit­ter Decem­ber the night was once again a flurry of Dark Knight viral puzzles.

First up, solv­ing the per­fect get­away. Given the com­bined map of Gotham City from all the viral web­sites, and using a con­nect the dots method, a mes­sage stat­ing “Out of Time” was spelled out across the map, this led to the new Why So Seri­ous page:


“My Kind of Clown! You’re obvi­ously cen­ter ring mate­r­ial, unlike some poor goons who can’t com­plete one sim­ple task. Watch the funny papers in a few days for your final step in the process

funny.jpg toe.jpg

The name on the tag is Alder Fred­er­ick, with a date of death 30th Novem­ber, caused by Asphyxia.(www​.whysose​ri​ous​.com/​o​u​t​o​f​t​i​m​e​/​a​l​d​e​r​.​htm)

A GPDiad email was also dis­cov­ered, glenn.​barhyte@​gpdiad.​com, which spewed out some inter­est­ing responses to queries about doc­u­ment LC6551. As a result this login form was discovered,

GPD Login Form. For which you can use the name and password:

Name: Bre­itup­Karl
Pass­word: 21485

Log­ging in and doing a file search for LC6551 yeilds the doc­u­ment,
Doc­u­ment LC6551, it is titled “Upswing in Extor­tions and Chechen Gang Activity”.


Some of the email responses from Glenn included:

“With all due respect, like I’ve told your friends, I just can’t dis­cuss
LC6551, or IA8214299 for that mat­ter. I don’t know who’s leak­ing
these, but that doesn’t change the fact that I’m just not at lib­erty to
dis­cuss sen­si­tive information.


“[Karl Bre­itup] will meet some­one at Betty’s Pie Shop tomor­row. I can give you more infor­ma­tion, but you will need to coöper­ate with me for that.“

To access the sec­ond ref­er­enced doc­u­ment you need a login with higher author­ity, this is Glenn Barhyte’s account:

Name: Barhyte­Glenn
Pass­word: tevre­den­heid (sat­is­fac­tion in dutch, given via the clues for his favourite song by the Rolling Stones and in com­bi­na­tion with the file stat­ing he lived in Utrecht for 9 years — see The Gotham Times)

IA8214299 is a clear­ance request dis­cussing the sur­veil­lance of Betty’s House of Pies — six offi­cers, no uni­forms, lis­ten­ing van, equip­ment for recording.


Fur­ther details of this stake­out can be found in a memo (memo.jpg)

Most impor­tantly, 15:00 Betty’s Pie Shop. Using Glenn’s login details a live audio feed will be played here. Get your record­ing equip­ment ready. (direct link to flash)


« Previous Entries

Next Entries »